{"product_id":"hofmel-roll-up-beach-lounge-mat","title":"𝐡𝐨𝐟𝐦𝐞𝐥™ Roll-Up Beach Lounge Mat","description":"\n\u003cstyle\u003e\n\/* ==================================================\n   HOFMEL™ \/ COASTAL FIELD NOTES\n   Roll-Up Beach Lounge Mat\n   An editorial product landing page\n   No card grid, no floating badges, no boxed features\n================================================== *\/\n\n#hofmel-coastal-v2{\n  --paper:#faf8f2;\n  --white:#fffdf9;\n  --blue:#234e66;\n  --blue-soft:#6e94a4;\n  --mint:#cbe8dd;\n  --sand:#e9dcca;\n  --ink:#304a52;\n  --muted:#687981;\n  --line:#ccd7d4;\n  width:100%;\n  overflow:hidden;\n  background:var(--paper);\n  color:var(--ink);\n  font-family:Arial,\"Helvetica Neue\",sans-serif;\n  font-size:14px;\n  line-height:1.9;\n}\n#hofmel-coastal-v2 *{\n  box-sizing:border-box;\n}\n#hofmel-coastal-v2 img{\n  display:block;\n  max-width:100%;\n  width:100%;\n  height:auto;\n}\n#hofmel-coastal-v2 h2,\n#hofmel-coastal-v2 h3,\n#hofmel-coastal-v2 p{\n  margin:0;\n}\n#hofmel-coastal-v2 .hc-container{\n  width:calc(100% - 88px);\n  max-width:1120px;\n  margin:auto;\n}\n#hofmel-coastal-v2 .hc-section{\n  padding:87px 0;\n}\n#hofmel-coastal-v2 .hc-cols{\n  display:grid;\n  grid-template-columns:minmax(0,1fr) minmax(0,1fr);\n  gap:58px;\n  align-items:center;\n}\n#hofmel-coastal-v2 .hc-kicker{\n  display:block;\n  font-size:10px;\n  font-weight:700;\n  letter-spacing:2.6px;\n  text-transform:uppercase;\n  color:var(--blue-soft);\n  line-height:1.5;\n}\n#hofmel-coastal-v2 .hc-title{\n  font-family:Georgia,\"Times New Roman\",serif;\n  font-size:clamp(34px,3.7vw,52px);\n  line-height:1.15;\n  font-weight:400;\n  letter-spacing:-1px;\n  color:var(--blue);\n  margin:17px 0 23px;\n}\n#hofmel-coastal-v2 .hc-title em{\n  font-weight:400;\n  color:#649aa4;\n}\n#hofmel-coastal-v2 .hc-body{\n  color:var(--muted);\n  line-height:2;\n  font-size:14px;\n}\n#hofmel-coastal-v2 .hc-body p{\n  margin-bottom:17px;\n}\n#hofmel-coastal-v2 .hc-body p:last-child{\n  margin-bottom:0;\n}\n#hofmel-coastal-v2 .hc-visual{\n  min-width:0;\n  width:100%;\n  margin:0;\n}\n#hofmel-coastal-v2 .hc-visual img{\n  aspect-ratio:1;\n  object-fit:contain;\n  border-radius:13px;\n  background:var(--white);\n}\n#hofmel-coastal-v2 .hc-visual figcaption{\n  display:flex;\n  justify-content:space-between;\n  gap:16px;\n  border-bottom:1px solid var(--line);\n  color:var(--blue-soft);\n  margin-top:15px;\n  padding-bottom:11px;\n  font-size:10px;\n  letter-spacing:1.3px;\n  text-transform:uppercase;\n}\n\n\/* 01 \/ MAGAZINE COVER *\/\n\n#hofmel-coastal-v2 .hc-cover{\n  background:\n    linear-gradient(\n      115deg,#faf8f2 0%,\n      #f1f7f5 58%,\n      #e1eef0 100%\n    );\n  padding:28px 0 90px;\n}\n#hofmel-coastal-v2 .hc-masthead{\n  display:flex;\n  justify-content:space-between;\n  align-items:center;\n  padding:0 0 20px;\n  gap:20px;\n  border-bottom:1px solid #bdcfce;\n}\n#hofmel-coastal-v2 .hc-logo{\n  font-family:Georgia,serif;\n  font-size:26px;\n  letter-spacing:-1px;\n  font-weight:700;\n  color:var(--blue);\n}\n#hofmel-coastal-v2 .hc-issue{\n  text-align:right;\n  font-size:10px;\n  letter-spacing:2px;\n  color:var(--blue);\n  text-transform:uppercase;\n}\n#hofmel-coastal-v2 .hc-cover-grid{\n  display:grid;\n  grid-template-columns:minmax(0,.91fr) minmax(0,1.09fr);\n  gap:55px;\n  align-items:center;\n  margin-top:55px;\n}\n#hofmel-coastal-v2 .hc-cover-index{\n  display:flex;\n  align-items:center;\n  gap:16px;\n  margin-bottom:28px;\n}\n#hofmel-coastal-v2 .hc-cover-index span{\n  font:400 35px Georgia,serif;\n  color:#83b3ba;\n}\n#hofmel-coastal-v2 .hc-cover-index small{\n  display:block;\n  color:var(--blue);\n  font-size:10px;\n  line-height:1.7;\n  letter-spacing:2px;\n  text-transform:uppercase;\n}\n#hofmel-coastal-v2 .hc-cover-title{\n  font:400 clamp(52px,5.7vw,79px)\/1.04\n    Georgia,\"Times New Roman\",serif;\n  letter-spacing:-2.3px;\n  color:var(--blue);\n  margin-bottom:28px;\n}\n#hofmel-coastal-v2 .hc-cover-title em{\n  color:#6cabb0;\n  font-weight:400;\n}\n#hofmel-coastal-v2 .hc-cover-description{\n  max-width:460px;\n  color:#536c76;\n  font-size:14px;\n  line-height:2;\n}\n#hofmel-coastal-v2 .hc-cover-subline{\n  display:flex;\n  align-items:center;\n  gap:16px;\n  margin-top:31px;\n  padding-top:15px;\n  border-top:1px solid #c2d3d1;\n  color:var(--blue);\n  font-size:10px;\n  letter-spacing:1.5px;\n  text-transform:uppercase;\n}\n#hofmel-coastal-v2 .hc-cover-subline:before{\n  content:\"\";\n  width:34px;\n  height:2px;\n  background:#70afb4;\n  flex:none;\n}\n#hofmel-coastal-v2 .hc-cover-photo{\n  margin:0;\n  min-width:0;\n}\n#hofmel-coastal-v2 .hc-cover-photo img{\n  border-radius:13px;\n  aspect-ratio:1;\n  object-fit:cover;\n}\n#hofmel-coastal-v2 .hc-cover-caption{\n  padding-top:14px;\n  display:flex;\n  justify-content:space-between;\n  gap:14px;\n  font-size:10px;\n  letter-spacing:1.5px;\n  text-transform:uppercase;\n  color:#5f8693;\n}\n\n\/* 02 \/ THIN EDITORIAL BAND *\/\n\n#hofmel-coastal-v2 .hc-band{\n  background:var(--blue);\n  color:#fffaf2;\n  padding:20px 0;\n}\n#hofmel-coastal-v2 .hc-band-inner{\n  display:flex;\n  justify-content:space-between;\n  gap:18px;\n  flex-wrap:wrap;\n}\n#hofmel-coastal-v2 .hc-band-inner span{\n  font-size:10px;\n  font-weight:600;\n  letter-spacing:1.8px;\n  text-transform:uppercase;\n}\n\n\/* 03 \/ THE PRODUCT STORY *\/\n\n#hofmel-coastal-v2 .hc-story{\n  background:var(--paper);\n}\n#hofmel-coastal-v2 .hc-intro-rule{\n  padding-bottom:15px;\n  border-bottom:1px solid var(--line);\n  margin-bottom:32px;\n  display:flex;\n  justify-content:space-between;\n  gap:16px;\n}\n#hofmel-coastal-v2 .hc-intro-rule span{\n  color:var(--blue-soft);\n  font-size:10px;\n  letter-spacing:1.5px;\n  text-transform:uppercase;\n}\n#hofmel-coastal-v2 .hc-italic-line{\n  margin-top:28px;\n  padding-top:19px;\n  border-top:1px solid var(--line);\n  font:italic 21px\/1.55 Georgia,serif;\n  color:var(--blue);\n}\n\n\/* 04 \/ PRODUCT DETAIL REPORT *\/\n\n#hofmel-coastal-v2 .hc-details{\n  background:#eef5f2;\n}\n#hofmel-coastal-v2 .hc-section-head{\n  max-width:740px;\n  margin:0 0 39px;\n}\n#hofmel-coastal-v2 .hc-details-grid{\n  display:grid;\n  grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);\n  gap:54px;\n  align-items:start;\n}\n#hofmel-coastal-v2 .hc-detail-note{\n  display:grid;\n  grid-template-columns:42px minmax(0,1fr);\n  gap:17px;\n  padding:18px 0 20px;\n  border-top:1px solid #c7d8d4;\n}\n#hofmel-coastal-v2 .hc-detail-note:last-child{\n  border-bottom:1px solid #c7d8d4;\n}\n#hofmel-coastal-v2 .hc-detail-number{\n  font:400 25px\/1 Georgia,serif;\n  color:#7aada9;\n}\n#hofmel-coastal-v2 .hc-detail-note h3{\n  font:400 23px\/1.3 Georgia,serif;\n  color:var(--blue);\n  margin-bottom:7px;\n}\n#hofmel-coastal-v2 .hc-detail-note p{\n  font-size:13px;\n  line-height:1.85;\n  color:var(--muted);\n}\n\n\/* 05 \/ SIZE \u0026 WEIGHT \/ NO CARDS *\/\n\n#hofmel-coastal-v2 .hc-size{\n  background:var(--white);\n}\n#hofmel-coastal-v2 .hc-metrics{\n  margin:28px 0 0;\n  border-top:1px solid var(--line);\n}\n#hofmel-coastal-v2 .hc-metric{\n  display:grid;\n  grid-template-columns:minmax(0,1fr) auto;\n  align-items:baseline;\n  gap:15px;\n  border-bottom:1px solid var(--line);\n  padding:17px 0;\n}\n#hofmel-coastal-v2 .hc-metric span{\n  color:var(--muted);\n  font-size:12px;\n  text-transform:uppercase;\n  letter-spacing:1px;\n}\n#hofmel-coastal-v2 .hc-metric strong{\n  font:400 27px Georgia,serif;\n  color:var(--blue);\n}\n#hofmel-coastal-v2 .hc-weight{\n  background:#f2ede3;\n}\n#hofmel-coastal-v2 .hc-weight-number{\n  font:400 clamp(55px,6vw,83px)\/1 Georgia,serif;\n  color:var(--blue);\n  margin:25px 0 20px;\n}\n#hofmel-coastal-v2 .hc-weight-number small{\n  font-size:26px;\n  margin-left:8px;\n}\n#hofmel-coastal-v2 .hc-fine{\n  padding-top:15px;\n  margin-top:23px;\n  border-top:1px solid #d3cec1;\n  color:var(--muted);\n  font-size:12px;\n  line-height:1.9;\n}\n\n\/* 06 \/ USE CASES \/ HORIZONTAL RULED EDITORIAL *\/\n\n#hofmel-coastal-v2 .hc-places{\n  background:var(--paper);\n}\n#hofmel-coastal-v2 .hc-place{\n  display:grid;\n  grid-template-columns:90px minmax(0,.75fr) minmax(0,1.25fr);\n  gap:24px;\n  align-items:center;\n  padding:23px 0;\n  border-top:1px solid var(--line);\n}\n#hofmel-coastal-v2 .hc-place:last-child{\n  border-bottom:1px solid var(--line);\n}\n#hofmel-coastal-v2 .hc-place-index{\n  font:400 31px Georgia,serif;\n  color:#83abb0;\n}\n#hofmel-coastal-v2 .hc-place h3{\n  font:400 25px Georgia,serif;\n  color:var(--blue);\n}\n#hofmel-coastal-v2 .hc-place p{\n  color:var(--muted);\n  font-size:13px;\n  line-height:1.85;\n}\n\n\/* 07 \/ CONCLUSION *\/\n\n#hofmel-coastal-v2 .hc-finale{\n  padding:93px 5%;\n  text-align:center;\n  background:linear-gradient(\n    125deg,#e2efec,#e9dfcf\n  );\n}\n#hofmel-coastal-v2 .hc-finale-inner{\n  max-width:790px;\n  margin:auto;\n}\n#hofmel-coastal-v2 .hc-finale h2{\n  font:400 clamp(41px,5vw,69px)\/1.09 Georgia,serif;\n  color:var(--blue);\n  margin:23px 0;\n}\n#hofmel-coastal-v2 .hc-finale h2 em{\n  color:#609ca2;\n}\n#hofmel-coastal-v2 .hc-finale p{\n  color:#4c6873;\n  font-size:14px;\n  line-height:2;\n  max-width:650px;\n  margin:0 auto 27px;\n}\n#hofmel-coastal-v2 .hc-signature{\n  display:inline-block;\n  padding-top:15px;\n  border-top:1px solid #aabdb5;\n  color:var(--blue);\n  font-family:Georgia,serif;\n  font-size:19px;\n}\n\n\/* RESPONSIVE *\/\n\n@media(max-width:950px){\n  #hofmel-coastal-v2 .hc-container{\n    width:calc(100% - 48px);\n  }\n  #hofmel-coastal-v2 .hc-section{\n    padding:65px 0;\n  }\n  #hofmel-coastal-v2 .hc-cols,\n  #hofmel-coastal-v2 .hc-cover-grid,\n  #hofmel-coastal-v2 .hc-details-grid{\n    gap:30px;\n  }\n}\n\n@media(max-width:700px){\n  #hofmel-coastal-v2 .hc-container{\n    width:calc(100% - 36px);\n  }\n  #hofmel-coastal-v2 .hc-section{\n    padding:53px 0;\n  }\n  #hofmel-coastal-v2 .hc-cols,\n  #hofmel-coastal-v2 .hc-cover-grid,\n  #hofmel-coastal-v2 .hc-details-grid,\n  #hofmel-coastal-v2 .hc-place{\n    grid-template-columns:1fr;\n    gap:24px;\n  }\n  #hofmel-coastal-v2 .hc-cover{\n    padding:24px 0 58px;\n  }\n  #hofmel-coastal-v2 .hc-cover-grid{\n    margin-top:33px;\n  }\n  #hofmel-coastal-v2 .hc-cover-title{\n    font-size:50px;\n    letter-spacing:-1.6px;\n  }\n  #hofmel-coastal-v2 .hc-title{\n    font-size:37px;\n  }\n  #hofmel-coastal-v2 .hc-issue{\n    font-size:8px;\n  }\n  #hofmel-coastal-v2 .hc-visual{\n    max-width:540px;\n    margin:auto;\n  }\n  #hofmel-coastal-v2 .hc-band-inner{\n    justify-content:center;\n    text-align:center;\n  }\n  #hofmel-coastal-v2 .hc-detail-note{\n    gap:12px;\n    grid-template-columns:32px 1fr;\n  }\n  #hofmel-coastal-v2 .hc-place{\n    gap:7px;\n    padding:22px 0;\n  }\n  #hofmel-coastal-v2 .hc-place-index{\n    font-size:24px;\n  }\n  #hofmel-coastal-v2 .hc-finale{\n    padding:68px 6%;\n  }\n}\n\n@media(max-width:390px){\n  #hofmel-coastal-v2 .hc-cover-title{\n    font-size:43px;\n  }\n  #hofmel-coastal-v2 .hc-logo{\n    font-size:21px;\n  }\n}\n\u003c\/style\u003e\n\n\u003cdiv id=\"hofmel-coastal-v2\"\u003e\n\n\u003c!-- 01 \/ COASTAL EDITORIAL COVER --\u003e\n\u003csection class=\"hc-cover\"\u003e\n  \u003cdiv class=\"hc-container\"\u003e\n\n    \u003cdiv class=\"hc-masthead\"\u003e\n      \u003cdiv class=\"hc-logo\"\u003e𝐡𝐨𝐟𝐦𝐞𝐥™\u003c\/div\u003e\n      \u003cdiv class=\"hc-issue\"\u003e\n        THE COASTAL EDIT\u003cbr\u003e\n        VOL. 01 \/ BEACH ESSENTIALS\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hc-cover-grid\"\u003e\n\n      \u003cdiv\u003e\n        \u003cdiv class=\"hc-cover-index\"\u003e\n          \u003cspan\u003e01.\u003c\/span\u003e\n          \u003csmall\u003e\n            THE ART OF\u003cbr\u003e\n            SLOWING DOWN\n          \u003c\/small\u003e\n        \u003c\/div\u003e\n\n        \u003ch2 class=\"hc-cover-title\"\u003e\n          Find your\u003cbr\u003e\n          place in\u003cbr\u003e\n          the \u003cem\u003esun.\u003c\/em\u003e\n        \u003c\/h2\u003e\n\n        \u003cp class=\"hc-cover-description\"\u003e\n          Meet the 𝐡𝐨𝐟𝐦𝐞𝐥™ Roll-Up Beach Lounge Mat —\n          a low-profile beach lounging design\n          made for relaxed afternoons, with a\n          raised reclining backrest, a cushioned\n          headrest, and a roll-up form that\n          makes beach-day packing simpler.\n        \u003c\/p\u003e\n\n        \u003cdiv class=\"hc-cover-subline\"\u003e\n          ROLL UP · CARRY OUT · RELAX\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cfigure class=\"hc-cover-photo\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0707\/9768\/8898\/files\/1.jpg?v=1792427574\" alt=\"Hofmel Roll-Up Beach Lounge Mat shown in its beach lifestyle setting\" fetchpriority=\"high\"\u003e\n        \u003cfigcaption class=\"hc-cover-caption\"\u003e\n          \u003cspan\u003eTHE BEACH LOUNGE MAT\u003c\/span\u003e\n          \u003cspan\u003eHOFMEL \/ COASTAL EDIT\u003c\/span\u003e\n        \u003c\/figcaption\u003e\n      \u003c\/figure\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- 02 \/ MINIMAL HORIZONTAL BAND --\u003e\n\u003cdiv class=\"hc-band\"\u003e\n  \u003cdiv class=\"hc-container hc-band-inner\"\u003e\n    \u003cspan\u003eROLL-UP FORM\u003c\/span\u003e\n    \u003cspan\u003eRECLINING BACK SUPPORT\u003c\/span\u003e\n    \u003cspan\u003eCUSHIONED HEADREST\u003c\/span\u003e\n    \u003cspan\u003ePORTABLE CARRY DESIGN\u003c\/span\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- 03 \/ PRODUCT STORY — SINGLE PRODUCT VIEW --\u003e\n\u003csection class=\"hc-story hc-section\"\u003e\n  \u003cdiv class=\"hc-container\"\u003e\n\n    \u003cdiv class=\"hc-intro-rule\"\u003e\n      \u003cspan\u003e02 \/ THE OBJECT\u003c\/span\u003e\n      \u003cspan\u003eTHE DESIGN AT A GLANCE\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hc-cols\"\u003e\n\n      \u003cdiv\u003e\n        \u003cspan class=\"hc-kicker\"\u003eAN EASIER WAY TO LOUNGE\u003c\/span\u003e\n\n        \u003ch2 class=\"hc-title\"\u003e\n          Less to carry.\u003cbr\u003e\n          More time to \u003cem\u003eunwind.\u003c\/em\u003e\n        \u003c\/h2\u003e\n\n        \u003cdiv class=\"hc-body\"\u003e\n          \u003cp\u003e\n            Beach days feel better when your setup is simple.\n            Instead of carrying a traditional full-size\n            lounge chair, this design combines a mat-style\n            seating surface with an elevated backrest\n            in one portable arrangement.\n          \u003c\/p\u003e\n          \u003cp\u003e\n            The product profile shows how the reclined\n            seating section transitions into the extended\n            lounging surface, with a raised headrest\n            and a roll-up section for transport.\n          \u003c\/p\u003e\n          \u003cp\u003e\n            It is designed for the moments between\n            swimming, reading, watching the water,\n            and enjoying a slower afternoon outside.\n          \u003c\/p\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"hc-italic-line\"\u003e\n          A simple spot to settle in,\n          wherever the day takes you.\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cfigure class=\"hc-visual\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0707\/9768\/8898\/files\/yf-generated-node-tu7y2a4p4mg.png?v=1792427574\" loading=\"lazy\" alt=\"Hofmel beach lounge mat product-only view showing full shape, backrest and roll-up design\"\u003e\n        \u003cfigcaption\u003e\n          \u003cspan\u003eFULL PRODUCT PROFILE\u003c\/span\u003e\n          \u003cspan\u003eFIG. 01\u003c\/span\u003e\n        \u003c\/figcaption\u003e\n      \u003c\/figure\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- 04 \/ DETAILS — DETAIL IMAGE, NOT WHITE BACKGROUND --\u003e\n\u003csection class=\"hc-details hc-section\"\u003e\n  \u003cdiv class=\"hc-container\"\u003e\n\n    \u003cdiv class=\"hc-section-head\"\u003e\n      \u003cspan class=\"hc-kicker\"\u003e03 \/ THE CONSTRUCTION\u003c\/span\u003e\n      \u003ch2 class=\"hc-title\"\u003e\n        Thoughtful details,\u003cbr\u003e\n        \u003cem\u003emade for laid-back days.\u003c\/em\u003e\n      \u003c\/h2\u003e\n      \u003cdiv class=\"hc-body\"\u003e\n        Explore the visible design features, from\n        the reclining structure to the carry arrangement.\n        The detail photograph is paired directly\n        with the corresponding explanations.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hc-details-grid\"\u003e\n\n      \u003cfigure class=\"hc-visual\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0707\/9768\/8898\/files\/2.png?v=1792427574\" loading=\"lazy\" alt=\"Six-part Hofmel beach lounge mat detail photograph showing textile, headrest, frame and carrying components\"\u003e\n        \u003cfigcaption\u003e\n          \u003cspan\u003eDESIGN DETAILS\u003c\/span\u003e\n          \u003cspan\u003eFIG. 02\u003c\/span\u003e\n        \u003c\/figcaption\u003e\n      \u003c\/figure\u003e\n\n      \u003cdiv\u003e\n        \u003cdiv class=\"hc-detail-note\"\u003e\n          \u003cdiv class=\"hc-detail-number\"\u003e01\u003c\/div\u003e\n          \u003cdiv\u003e\n            \u003ch3\u003eRaised Headrest\u003c\/h3\u003e\n            \u003cp\u003e\n              An integrated cushioned headrest is\n              positioned near the upper backrest,\n              adding a place to rest your head while reclining.\n            \u003c\/p\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"hc-detail-note\"\u003e\n          \u003cdiv class=\"hc-detail-number\"\u003e02\u003c\/div\u003e\n          \u003cdiv\u003e\n            \u003ch3\u003eReclining Structure\u003c\/h3\u003e\n            \u003cp\u003e\n              The elevated back section provides a more\n              supported lounging position than\n              a completely flat beach towel.\n            \u003c\/p\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"hc-detail-note\"\u003e\n          \u003cdiv class=\"hc-detail-number\"\u003e03\u003c\/div\u003e\n          \u003cdiv\u003e\n            \u003ch3\u003eRoll-Up Arrangement\u003c\/h3\u003e\n            \u003cp\u003e\n              The flexible lounging surface rolls\n              into a compact form for storage\n              and transportation between destinations.\n            \u003c\/p\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n\n        \u003cdiv class=\"hc-detail-note\"\u003e\n          \u003cdiv class=\"hc-detail-number\"\u003e04\u003c\/div\u003e\n          \u003cdiv\u003e\n            \u003ch3\u003eCarry Components\u003c\/h3\u003e\n            \u003cp\u003e\n              Visible handles and carrying straps\n              give the rolled mat a more convenient\n              way to travel from car to shore.\n            \u003c\/p\u003e\n          \u003c\/div\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- 05 \/ DIMENSIONS — EDITORIAL DATA --\u003e\n\u003csection class=\"hc-size hc-section\"\u003e\n  \u003cdiv class=\"hc-container hc-cols\"\u003e\n\n    \u003cdiv\u003e\n      \u003cspan class=\"hc-kicker\"\u003e04 \/ THE MEASUREMENTS\u003c\/span\u003e\n\n      \u003ch2 class=\"hc-title\"\u003e\n        Space to stretch.\u003cbr\u003e\n        \u003cem\u003eEasy to place.\u003c\/em\u003e\n      \u003c\/h2\u003e\n\n      \u003cdiv class=\"hc-body\"\u003e\n        \u003cp\u003e\n          The dimension illustration shows the full\n          mat footprint and the height of its\n          raised back section.\n        \u003c\/p\u003e\n        \u003cp\u003e\n          These measurements are useful when planning\n          your beach setup or finding storage\n          space between outings.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"hc-metrics\"\u003e\n        \u003cdiv class=\"hc-metric\"\u003e\n          \u003cspan\u003eOverall length\u003c\/span\u003e\n          \u003cstrong\u003e53 in\u003c\/strong\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"hc-metric\"\u003e\n          \u003cspan\u003eMat width\u003c\/span\u003e\n          \u003cstrong\u003e23 in\u003c\/strong\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"hc-metric\"\u003e\n          \u003cspan\u003eBackrest height\u003c\/span\u003e\n          \u003cstrong\u003e24 in\u003c\/strong\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cfigure class=\"hc-visual\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0707\/9768\/8898\/files\/yf-generated-node-kxy2xgtdege.png?v=1792427573\" loading=\"lazy\" alt=\"Hofmel Roll-Up Beach Lounge Mat dimension diagram\"\u003e\n      \u003cfigcaption\u003e\n        \u003cspan\u003eDIMENSION REFERENCE\u003c\/span\u003e\n        \u003cspan\u003eFIG. 03\u003c\/span\u003e\n      \u003c\/figcaption\u003e\n    \u003c\/figure\u003e\n\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- 06 \/ WEIGHT — NUMBER IN EDITORIAL LAYOUT --\u003e\n\u003csection class=\"hc-weight hc-section\"\u003e\n  \u003cdiv class=\"hc-container hc-cols\"\u003e\n\n    \u003cfigure class=\"hc-visual\"\u003e\n      \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0707\/9768\/8898\/files\/yf-generated-node-x5kgisd3cz.png?v=1792427574\" loading=\"lazy\" alt=\"Hofmel Beach Lounge Mat on a digital scale\"\u003e\n      \u003cfigcaption\u003e\n        \u003cspan\u003eWEIGHT REFERENCE\u003c\/span\u003e\n        \u003cspan\u003eFIG. 04\u003c\/span\u003e\n      \u003c\/figcaption\u003e\n    \u003c\/figure\u003e\n\n    \u003cdiv\u003e\n      \u003cspan class=\"hc-kicker\"\u003e05 \/ READY TO GO\u003c\/span\u003e\n\n      \u003ch2 class=\"hc-title\"\u003e\n        The lighter side\u003cbr\u003e\n        of \u003cem\u003ebeach days.\u003c\/em\u003e\n      \u003c\/h2\u003e\n\n      \u003cdiv class=\"hc-body\"\u003e\n        \u003cp\u003e\n          For beach trips, every item you carry\n          adds up. A roll-up format makes\n          your lounging setup more manageable\n          alongside towels, bags and other essentials.\n        \u003c\/p\u003e\n        \u003cp\u003e\n          The supplied scale photograph provides\n          the product's weight reference.\n          Paired with the visible carry components,\n          the design emphasizes convenient\n          packing and transportation.\n        \u003c\/p\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"hc-weight-number\"\u003e\n        5.3\u003csmall\u003elb\u003c\/small\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"hc-fine\"\u003e\n        Product weight as indicated in the supplied\n        scale image. Keep the mat dry and clean\n        before storage, and follow any care\n        instructions provided with the item.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- 07 \/ USE CASES — NO CARDS --\u003e\n\u003csection class=\"hc-places hc-section\"\u003e\n  \u003cdiv class=\"hc-container\"\u003e\n\n    \u003cdiv class=\"hc-section-head\"\u003e\n      \u003cspan class=\"hc-kicker\"\u003e06 \/ PLACES TO UNWIND\u003c\/span\u003e\n      \u003ch2 class=\"hc-title\"\u003e\n        One simple setup.\u003cbr\u003e\n        \u003cem\u003eMany beautiful afternoons.\u003c\/em\u003e\n      \u003c\/h2\u003e\n      \u003cdiv class=\"hc-body\"\u003e\n        A portable lounging mat is a versatile\n        companion for casual outdoor breaks,\n        especially on suitable, level ground.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hc-place\"\u003e\n      \u003cspan class=\"hc-place-index\"\u003e01 \/\u003c\/span\u003e\n      \u003ch3\u003eOn the sand\u003c\/h3\u003e\n      \u003cp\u003e\n        Settle in near the shoreline to enjoy\n        a book, watch the waves or relax\n        between swims with your back supported.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hc-place\"\u003e\n      \u003cspan class=\"hc-place-index\"\u003e02 \/\u003c\/span\u003e\n      \u003ch3\u003eBy the lake\u003c\/h3\u003e\n      \u003cp\u003e\n        Create a relaxed waterside sitting spot\n        without carrying a large traditional\n        reclining chair.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hc-place\"\u003e\n      \u003cspan class=\"hc-place-index\"\u003e03 \/\u003c\/span\u003e\n      \u003ch3\u003eAt the park\u003c\/h3\u003e\n      \u003cp\u003e\n        Enjoy reading or relaxing on suitable\n        grassy ground, with a low-profile\n        setup that's easy to carry home.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"hc-place\"\u003e\n      \u003cspan class=\"hc-place-index\"\u003e04 \/\u003c\/span\u003e\n      \u003ch3\u003eOn a day trip\u003c\/h3\u003e\n      \u003cp\u003e\n        Roll it up between stops and keep\n        your outdoor setup simple when\n        you have other essentials to bring.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c!-- 08 \/ EDITORIAL CLOSING --\u003e\n\u003csection class=\"hc-finale\"\u003e\n  \u003cdiv class=\"hc-finale-inner\"\u003e\n\n    \u003cspan class=\"hc-kicker\"\u003e\n      HOFMEL™ \/ COASTAL FIELD NOTES\n    \u003c\/span\u003e\n\n    \u003ch2\u003e\n      A little less packing.\u003cbr\u003e\n      A lot more \u003cem\u003ecoastline.\u003c\/em\u003e\n    \u003c\/h2\u003e\n\n    \u003cp\u003e\n      The 𝐡𝐨𝐟𝐦𝐞𝐥™ Roll-Up Beach Lounge Mat\n      brings together a reclined backrest,\n      cushioned headrest and convenient roll-up\n      design in one easygoing beach essential.\n      Find your favorite spot, settle back\n      and make more room for the moments outside.\n    \u003c\/p\u003e\n\n    \u003cdiv class=\"hc-signature\"\u003e\n      𝐡𝐨𝐟𝐦𝐞𝐥™ — Made for moments outside\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\n\u003c\/div\u003e\n","brand":"𝐡𝐨𝐟𝐦𝐞𝐥™","offers":[{"title":"Sea Blue","offer_id":45669922832450,"sku":"HOF-02-1","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Coral","offer_id":45669922865218,"sku":"HOF-02-2","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Sand","offer_id":45669922897986,"sku":"HOF-02-3","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/9768\/8898\/files\/1.jpg?v=1792427574","url":"https:\/\/hofmel.com\/products\/hofmel-roll-up-beach-lounge-mat","provider":"𝐡𝐨𝐟𝐦𝐞𝐥™","version":"1.0","type":"link"}